From Trackside to Tire Giant: The Untold Story of Dirt Racing's Evolution [EPISODE 23]
Description
This week on The Dirt Parlor, hosts Don Martin and Gordy Gundaker dive deep into the history of dirt racing with one of the sport's most influential figures, Irish Saunders. With roots that began as a young kid announcing races alongside his father, Irish's path eventually led him to Hoosier Tire, where he helped shape the future of the sport. From the earliest days of sprint car tires to watching legends like Steve Kinzer make history, his story captures the rise of modern dirt racing.
Irish takes us back to the 1970s and 80s, a time when Firestone drag tires were being hand-cut for competition and Hoosier was just beginning its journey into sprint car dominance. Along the way, he shares personal memories, behind-the-scenes stories, and pivotal turning points that shifted the trajectory of the sport forever. His perspective offers a rare insider's look at how the dirt racing community grew through innovation, grit, and an unwavering passion for competition.
More than a tale of tires and technology, this episode is a tribute to relationships, respect, and a lifelong dedication to racing. Irish Saunders embodies the spirit of motorsports—valuing every voice in the community, from drivers and team owners to track promoters and fans. For anyone who loves the heart and history behind dirt racing, this conversation is a must-listen.
🔥 Shoutout to Our Sponsors: A huge thank you to Hoker Trucking, Nutrien, Bodies by Skinny, Millard Parker-Millard Family Chapels, Checkered Customs and Hotrod Septic Treatment for their support. Your commitment fuels the passion, competition, and community that make dirt racing great!
🎧 Available on Apple Podcasts, Spotify, and YouTube.



